This current Hohner line with 12bass and these names in spanish, has an strong appeal in Latin America specially in Mexico.
The 3-row boxes for Latin music are Hohner's biggest sellers in accordions these days, and hence all the new models that they've brought out in recent years, but calling a model "El Rey del Vallenato" ("The King of Vallenato") is surely intended more to pander to the Colombian market than the Mexican one? (Vallenato being specifically Colombian music.)
Edited to add link
Some of my website stats by Google Analytics about audience behaviour may be interesting in the light of Triskel's comment from the thread on El Rey del Vallenato and in view of certain cultural differences. The website is available in both English and Spanish and is most visited for drawings of keyboard layouts. Over the past 5 years and a total of 66,623 sessions the top 10 countries visiting the site are:
1. Argentina 21.31%
2. Spain 20.98%
3. USA 12.67%
4. Mexico 6.87%
5. Colombia 5.12%
6. UK 4.56%
7. Chile 2.85%
8. Germany 2.36%
9. France 1.84%
10. Canada 1.80%
Most visits from Argentina seek information about the bandoneon, but visits from the other 4 Spanish speaking countries in the top ten are mostly related to diatonic accordions.
Visits from the USA are fairly even split between Spanish and English and between pages related to the bandoneon and pages related to diatonic accordions.
Originally I had expected more visits from English speaking countries. However, my impression is that Latin culture tends to be more verbal than Anglo Saxon culture and I feel that there is a certain lack of written information in Spanish about these instruments, so people are looking anywhere on the internet. Anglo Saxon culture tends to get everything down on paper, as it were, so there are plenty of good sites, like Melnet, where people know they can find quality information. As such English speaking users already have a favourite site they use and perhaps do not search for other sites as much as Spanish speakers.
Started a new thread to avoid being guilty of thread drift...